Since October 2024, I've worked with Robinhood as an embedded contractor, helping scale engagement and performance across both the core app and their non-custodial crypto wallet. My work has driven major growth in swaps, reduced onboarding loss, boosted engagement with new tokens and features, and led the design of Robinhood Wallet's first-ever revenue-generating experiences. My background in technology and product leadership has been key in anticipating legal and compliance needs while keeping the experience clear and intuitive in a highly technical domain.
Before that, I founded and led Make&Model, a mission-driven design and technology studio focused on helping organizations solve real problems for people and the planet. As Founder and CEO, I built and managed a high-performing team that delivered award-winning work and guided clients through crucial growth phases—earning an Emmy for one of our partners in the process. We blended design systems, accessible-first product thinking, and creative strategy for companies including Amazon Pharmacy, Bentley, Better Place Forests, CareerVillage, CVision, Imperfect Foods, LA2050, Goldhirsh Foundation, Lifescore, Mariana Tek, Monterey Bay Aquarium Research Institute, NAIS, SRI International, Twitch, and more.
My work with Mariana Tek grew out of an earlier collaboration with the founders of Flywheel Sports, where I helped redesign critical aspects of their customer experience. I joined Mariana Tek as Director of Design, initially leading a series of design sprints that set the foundation for the product. As the company scaled internationally, I guided the design team through research, usability testing, and product development, ensuring the platform could support rapid growth while serving both studio operators and their customers.
Prior to Mariana Tek, I co-founded Dobot, a Cambridge-based design and illustration studio focused on interactive media and visual storytelling. We created animated web comics, directed photography and video shoots, and produced community-driven design events in Boston. While much of our work centered on immersive media, we also delivered innovative product design for retail experiences and emerging Wi-Fi–first mobile devices.
In 2013, a year after starting Dobot, I sold the company to DockYard and joined as Partner and Creative Director. There, I led a multidisciplinary design team and co-led a larger organization of engineers, designers, business developers, and marketers, delivering multi-million-dollar projects for clients like McGraw Hill Education, NASDAQ, Society of Grownups (MassMutual), IDEO, Flywheel Sports, and America's Test Kitchen. After overseeing team growth and mentoring my successor, I transitioned out to pursue a new vision—building the impact-driven design studio that would become Make&Model.
